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How to Hide Suggested Posts and Ads on Instagram

Instagram has no native setting to remove suggested posts or sponsored ads from the main feed, since both are inserted between posts from accounts you follow using the same ranking system, so removing them from the scroll requires a browser extension acting on the web version of Instagram.

Explore isn't the only place Instagram inserts content you didn't ask for. Suggested posts and sponsored ads show up directly in the main feed, between posts from people you follow, and there's no setting in the app that filters either one out. This is what that actually looks like, and what removes it.

What shows up between posts you asked for

Scroll a normal Instagram feed for more than a few posts and two kinds of unrequested content start appearing: suggested posts, content from accounts you don't follow that Instagram thinks you'll engage with, and sponsored posts, ads placed using the same ranking logic. Neither is labeled as optional. Both load automatically, mixed into the same scroll as posts from people you actually follow.

There's a small "not interested" option on individual suggested posts, and a "why am I seeing this ad" link on sponsored ones. Neither removes the category. They adjust what shows up next, not whether something does.

Why this isn't the same fix as Explore

Explore lives in its own tab, a dedicated grid you have to tap into. Suggested posts and ads are different: they're inserted directly into the main feed, the one built from accounts you follow, which means hiding Explore alone still leaves both running through the scroll you check every day.

What's left: acting on the web version

Instagram's web version carries the same suggested-post and ad insertion as the native app, which means the same web-level fix that hides Explore and Reels can also suppress both of these directly in the feed. A Safari extension strips suggested and sponsored posts out before they render, leaving the feed as just the accounts you chose to follow, in the order they posted.

Making it stick

The same handoff applies here as with every other Instagram fix: a guided iOS Shortcut sends the Instagram app icon to the web version, so the cleaned-up feed is what loads without a separate step each time.

That's DoomOff's Instagram toggle for this specifically: suggested and sponsored posts both gone from the feed, with a live preview before you turn it on.

Frequently asked questions

Can I turn off suggested posts in the Instagram feed?
Not with a setting. Instagram lets you mark an individual suggested post as not interested, which affects future recommendations slightly but doesn't stop suggested posts from appearing in the feed generally.
Is there a way to hide ads on Instagram?
No official one. Instagram's ad business runs through the same feed placement as suggested posts, so there's no toggle that removes sponsored content, only the option to report a specific ad as irrelevant, which doesn't reduce how many appear.
Are suggested posts and ads the same feature?
No, but they're inserted the same way. Both ride the algorithmic ranking that also drives Explore, mixed directly into the main feed rather than kept in a separate tab, which is why a fix aimed at one usually has to target both.